Category: 2019

Nielsen Shares ‘The Power of Broadcast Media in Michigan’ with MAB Members

The MAB contracted with Nielsen to create The Power of Broadcast Media in Michigan Report. The final report was presented to the MAB Board of Directors on November 12. The report is provided for MAB member use only and is available at (Password Required). Although the report does not contain specific DMA information, it… read more

NBC News will Zero in on Kent County for 2020 Election

Michigan, specifically Kent County, will become the focus of national attention as the 2020 presidential election unfolds. NBC News political director Chuck Todd announced Sunday that Kent County will be one of five counties across the country that will get intense scrutiny as part of the network’s coverage. “If you look at a place like Grand… read more

MSU’s WDBM-FM Celebrates 30 Years

The student radio station at Michigan State University, WDBM-FM (“The Impact”) is celebrating its 30th anniversary this year!  The station signed on in 1989.  WDBM was successor to the Michigan State Network, which in the 1970s was the nation’s largest college carrier current radio network, and had studios in several MSU dormitories. The network was… read more

WBKB-TV on Journey to Promote Literacy

Thunder Bay Broadcasting’s WBKB-TV (Alpena) has recently began a commitment to help area schools promote literacy.  On November 15, station staff members attended Sanborn Elementary School as part of the school’s mystery reader program. Students who completed 16 days of at home reading were treated to a mystery reader luncheon to celebrate their accomplishments. WBKB… read more

WXYZ-TV Kicks off the Holidays with Annual Tree Lighting

Scripps’ WXYZ-TV (Detroit) will kick off the holiday season in Detroit this evening with coverage of the city’s official Christmas tree lighting at Campus Martius Park in the heart of downtown.  The station will broadcast complete live coverage of the event during “Light Up the Season” from 7-8 p.m. 7 Action News anchors Dave LewAllen… read more

Stations and Community Come Together for Record Year of ‘Treasures for Troops’

Via WION (Ionia) The week of November 11 through 15 was officially the week of Treasures for Troops coordinated by WION radio, and shared in collecting and public relations with MAB members WGLM AM/FM in Greenville and WRWW-LP of Lowell High School. Jim Carlyle, WION morning host and Manager said at the end of the… read more

Beasley Buys Overwatch League’s Houston Outlaws

Beasley Broadcast Group, Inc., a multi-platform media company providing advertising and digital marketing solutions across the United States through its radio broadcast and digital operations, announced today that it acquired the Overwatch League’s Houston Outlaws esports team from an affiliate of Immortals, LLC (d/b/a Immortals Gaming Club). The Overwatch League is the first major global… read more