By: Seth Resler Jacobs Media Strategies Email marketing is a crucial component of your digital strategy. When used effectively, an email newsletter can get people to return to your website, tune in to your radio station or show up to station events. You should use email to engage with your audience on a regular basis…. read more
By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page on a radio station’s website is arguably the most valuable page on the entire site. After all, people navigate to this page when they are interested in spending money. At this point, the sale is yours to lose. Yet I see many radio stations… read more
By: Seth Resler Jacobs Media Strategies From time to time, your radio station may need to hire a little extra digital help. Sometimes, you need something for a project that is outside the expertise of your current staff members. When this happens, where do you turn? Here are three places to consider: 1. Use Fiverr… read more
By: Seth Resler Jacobs Media Strategies Over the past two decades, it’s become apparent to radio stations that creating web content is an effective way to attract website visitors. Unfortunately, while radio personalities are fantastic verbal communicators, they don’t always love the written word. Fortunately, today’s radio DJs have the option of using AI to… read more
By: Seth Resler Jacobs Media Strategies Every radio station needs a clear social media policy, especially given the high-profile nature of its air talent. The point of this policy is not to restrict your employees, but to keep them from getting themselves into trouble. Social media is still relatively new, which is why we see… read more
By: Seth Resler Jacobs Media Strategies As a digital marketer, it’s easy to get caught up in the latest trend. We tend to dismiss digital tactics that have been around for a while simply because they have been around for a while. Yet some of these stalwarts, while not sexy, still have value in them…. read more
By: Seth Resler Jacobs Media Strategies I am a big believer that if you are a media company today, you must be a multimedia company. Yes, you can have a primary medium — CNN is primarily video, The Washington Post is primarily text, and NPR is primarily audio — but you must produce more than simply… read more
By: Seth Resler Jacobs Media Strategies In the early days of the internet, broadcasters tried to use the internet to drive more radio listening. In time, this strategy proved futile, so broadcasters adopted the mantra, “Let’s meet the audience where they are.” They enacted this strategy by trying to create new content for each platform…. read more
By: Seth Resler Jacobs Media Strategies One of my favorite tests to run on radio station websites is a usability test. The goal of this test is to see how real people use the website, and to figure out if there are any aspects of the site that present difficulties. Usability tests are fairly simple… read more
By: Seth Resler Jacobs Media Strategies When I discuss social media’s role in an overall digital strategy, I often compare it to a billboard by the highway promoting your radio station. You advertise on a billboard by the highway because lots of people drive on the highway. Your hope is that they see the billboard… read more