By: Seth Resler Jacobs Media Strategies I am a big believer that if you are a media company today, you must be a multimedia company. Yes, you can have a primary medium — CNN is primarily video, The Washington Post is primarily text, and NPR is primarily audio — but you must produce more than simply… read more
By: Seth Resler Jacobs Media Strategies In the early days of the internet, broadcasters tried to use the internet to drive more radio listening. In time, this strategy proved futile, so broadcasters adopted the mantra, “Let’s meet the audience where they are.” They enacted this strategy by trying to create new content for each platform…. read more
By: Seth Resler Jacobs Media Strategies One of my favorite tests to run on radio station websites is a usability test. The goal of this test is to see how real people use the website, and to figure out if there are any aspects of the site that present difficulties. Usability tests are fairly simple… read more
By: Seth Resler Jacobs Media Strategies When I discuss social media’s role in an overall digital strategy, I often compare it to a billboard by the highway promoting your radio station. You advertise on a billboard by the highway because lots of people drive on the highway. Your hope is that they see the billboard… read more
By: Seth Resler Jacobs Media Strategies …while we’re on the topic of things that Major League Baseball does wrong, let’s discuss website sub-menus. Sub-menus are the links that pop up when you hover your cursor above a menu item. Here’s an example from the Boston Red Sox website: Sub-menus can seem like a good idea… read more
By: Seth Resler Jacobs Media Strategies For the past several weeks, I have been writing about the concept of Community Building and how it applies to radio stations. It starts with a recognition that an Audience and a Community are two different things. The traditional audience-building strategy is known as Content Marketing: Create content (on-air… read more
By: Seth Resler Jacobs Media Strategies Over the past several weeks, I have written about how radio stations can turn their Audiences into Communities. As I noted in January, the key distinction between the two is that members of a Community care about and communicate with each other; members of an Audience do not. Two weeks ago,… read more
By: Seth Resler Jacobs Media Strategies We’re all hoping that when the cold weather recedes, it will take COVID-19 with it. This summer, we may once again return to hosting the marquee events that generate revenue for radio stations from both tickets sales and sponsorships. An event’s digital presence can make or break it. When… read more
By: Seth Resler Jacobs Media Strategies A couple of weeks ago, I wrote about the difference between building an Audience and building a Community. The key distinction is that members of a Community care about and communicate with each other; members of an Audience do not. I believe that as media continues to fragment with more… read more
By: Seth Resler Jacobs Media Strategies In recent years, thankfully, the broadcasting industry has engaged in more conversations around the mental health of on-air talent. Industry conferences have hosted sessions on the topic, while some of our industry peers, like Lynn McDonnell and Dan Mason, have found second acts in their careers by addressing mental… read more