Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

  • iHeart West Michigan Raises $490,377 For Helen DeVos Children’s Hospital

    On December 9 and 10, iHeartMedia’s STAR 105.7 (WSRW-FM) and B-93 (WBCT-FM) aired the 22nd Annual Helen DeVos Children’s Hospital Radiothon, sharing patient stories about how The Helen DeVos Children’s Hospital annual fund supports over 20 different programs like the center for child protection, the Pediatric Oncology Resource Team (P.O.R.T.), the Peter and Joan Secchia… read more

  • Record Amount Raised At WJR SAY Detroit 10th Annual Radiothon

    On December 9, Cumulus Media’s WJR-AM (Detroit) presented its 10th Annual SAY Detroit Radiothon, hosted by Mitch Albom. The live broadcast originated from the Somerset Collection in Troy. The 15-hour event (6 a.m. – 9 p.m.) gathered a record $1,650,540 through donations, auctioned items and purchased autographed memorabilia. All proceeds went directly to charity —… read more

  • McKibbin Media Teams Up For Community Food & Coat Drive

    McKibbin Media Group (Jackson) has partnered with Harvest Solar and many Jackson area businesses to organize an initiative to collect much-needed food and supplies for the Jackson Community Food Pantry this holiday season. Donations for this are needed. “We encourage the local Jackson community to support this Community Food & Coat Drive and help others… read more

  • WION and Local Communities Team Together for Annual “Treasures for Troops” Project

    Now in its 8th year, WION (Ionia) Radio’s “Treasures for Troops” collected items on behalf of Blue Star Mothers Chapter #188 of Ionia, Montcalm and Kent Counties and was a success! WION’s broadcast week was November 15th through 19th with broadcasts and call-ins from the Village Market of Muir, Young Chevrolet-Buick-GMC of Ionia and the… read more

  • WLEN’s “Thank A Vet” Breaks A New Record!

    Lenawee Broadcasting’s WLEN-FM (Adrian) broke a record with its annual “Thank A Vet” fundraiser this year, raising $34,697.50 in 12 hours for the “Veterans Dire Need Fund,” distributed through Housing Help of Lenawee. Now in its 16th year, the fundraiser is in celebration of Veterans Day and is an event to raise funds and awareness… read more

  • WDRQ Raises Funds to House 10 Area Homeless Vets

    Cumulus Media announced that its WDRQ-FM (Detroit) held the Broadway’s Veterans Matter Honor-Thon on Thursday, November 11, driving emergency funds to provide 10 local homeless veterans with long-term housing. The Honor-Thon aired from 6-10 a.m. during the morning show. In those four hours, listeners donated $7,100. During the 8am hour, sponsor JDog Junk Removal provided… read more

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