Jennifer Watkins Becomes New Marketing Director at WILX
Jennifer Watkins is the new Marketing Director for Gray Television’s WILX-TV (Lansing). As the Department manager, she will oversee Marketing, Creative Services, Promotions and Community Relations at the station.
Watkins is a proud graduate of Western Michigan University with a Bachelor of Art Degree in Communications and Journalism. She also holds a Master of Art Degree with a focus in Marketing and Social Sciences from the University of Michigan.
Watkins has twenty years of marketing and advertising experience. She has created marketing strategies and promotions for many top Fortune 500 companies. She most recently comes from Valassis Communications (a digital and print marketing firm) where she was responsible for managing and innovating multiple digital and printed advertising products and brands. Watkins started her career off as a journalist and also developed and launched her own Detroit-based clothing line.
Outside of work, you can find her spending time with family and friends, reading a good book, doing yoga, paddle-boarding or running. Watkins lives in Hartland, Michigan with her husband and two children.